Issue 30/2003

"Contents 30/03

Head of the week Enrico Bachmann, new CD from Grey Zurich Column Ulrich Saxer on the (electoral) role of the media

" Marketing & Communication

Telecommunications Orange and Swisscom also only want one thing: even more mobile customers Publishers I Stocks works with Matter & Partner to find ways out of the readership and advertising slump Publishers II Stocks editor-in-chief Reto Lipp on market opportunities Health insurance companies Swica Hess has a new image campaign formulated by AA&I TV DDB Zurich lures "People" in front of the TV Advertising psychology Max Lüscher knows exactly how people react to colors

" Media & Media

Outdoor advertising Roger Baur launches a new network with plasma screens for Cinecom Internet Measuring streaming is not yet that easy Business Magazines Bilanz builds up new acquisition power for the crisis-ridden magazine Home magazines The Ideal Home is 75 years old and has refurnished its living room FM frequency Radio 105 knows that young people like mainstream thanks to a study People The summer doesn't want to end for a long time yet Weekly interview Tamedia CEO Martin Kall on his "Kall boys" and the future of Du

" Rubrics

JobChange Editorial MediaShow AdRating NewCampaigns Service events Imprint