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Issue 3/2017

Receive the German-language trade magazine "werbewoche" in issue 3/2017 as a PDF download with the following table of contents:

To the point

When beer is forced to make policy

Newcomer Agency 2016

Kind regards

Laudation for Friendly Greetings at the "Year of Advertising" in Berlin

EVZ

Great anniversary made even greater

Theophil Butz about inexistent stupefaction

Opinion

Trump showers in Geneva and gold

14 Kurt Pelda

"In war, there is rarely a right side".

13 Questions for ...

Tom Seinige, creative director and partner at tbd.

News in brief

TV spot

Stéphane Lambiel turns pirouettes for pain patches

New Campaigns

What do you know about performance marketing?

Personas, customer journeys and touchpoints

Three sides of the same coin

Peter Jost

A look into the crystal ball of journalism

Bots - the growing digital threat

Perceptive Banner Ads

Hamlet - the mild cigar

Online marketing strategy

Know your own target group

Real or perfect?

Why being authentic is important

Who is who

Tagi Meeting 2017

Jobchange

Budgets

Swiss photographers

Michael Kindermann

Reading tips

Top / Said / Flop

Cartoon / Last but not least

Category: Single issues

CHF 14.50

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