Issue 3/1991

Receive the German-language trade magazine "werbewoche" issue 3/1991 as a PDF download with the following table of contents:

Marketing

Max Gloor insider Michael Steltz introduces aspiring marketing carrie rists to Max Gloor's Nestle story.

Mill Talk

Hans-Peter Rohner How the new Marketing Director of P Switzerland sees the future of the Swiss press industry

Magazine

Prof. Dr. Fritz Cramer Cramer's theory that creative things only come about through chaos surprised the 120 IAA guests

Magazine

Effie-Pris: Efficiency proof in advertising

Excellent

Spot of the Month Novem ber in Grand Prix Aurora

Education

New SAWI leadership structure

Sponsoring

BZ: Relationship hungry medium

Media

Opus Radio and Klassik Radio: Competition

Boca Raton News

Thirty seconds for a newspaper
Category: Single issues

CHF 14.50