Receive the German-language trade magazine "werbewoche" issue 29/2000 as a PDF download with the following table of contents:
MICHAEL AEPPLI
says goodbye to Lesch + Frei and now operates integrated direct marketing:
ROGER DUST
defends the Rambo communication of the Zurich police on the lakeshore:
THE PLEASURE OF SEARCHING
New campaign: Searching makes you happy. Of course, only on the Internet and on Bluewin's portal. Says Wirz.
THE EAST IS RED
New campaign: A subtly staged journey into the past of the East ends for Matter & Partner in the future of the Zurich Theater Spektakel.
THE GOOD THING ABOUT MONEY
Sponsoring: Publicis helps UBS gain more sympathy with an advertising campaign.
ARE EMBRACED
Marketing: Media auditing is the magic word in the industry. And it promises more than just simple control.
BUM, BUM, BUM
Shortlist: 750000 consumers came to Zurich for the Raven. Advertisers did not stand aside and dared to take a look at the open-air dance school through the Cüpli.
TINA ASRIEL
wishes from the recruiting offspring that the desire for new ways never leaves them:
