Receive the German-language trade magazine "werbewoche" in the Issue 28/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
Moritz Wuttke, Director Business Development at PubliGroup, swears by e-advertising
JobChange
Page 5
Column
Karl Lüönd once again refuses to be fooled
Editorial
Page 7
Marketing
The Zumtobel lighting group has engaged well-known photo artists for a campaign
Page 8
Creation
How many ambiguous words can an advertising slogan tolerate? A lot, according to the creatives
Page 10
Effie
Burson-Marsteller beats the PR drum for the newly launched Efficiency Award
Page 14
Tixi Disabled people need their own cabs: Ruf Lanz has created a catchy TV commercial for fundraising for the non-profit organization Tixi.
NPD
Zurich-based disabled transport company Tixi Hess produced a quirky commercial to alleviate its financial worries
Food
The Vaudois saucissons stand out from the competition with the IGP label and a trick film spot
Page 16
Cosmetics
Unikat promotes a new Fenjal product line internationally
Shopping
Publicis turns the shopping bag on its head for Migros
Page 17
Best of Print
Page 18-19
New Campaigns
Page 21
Commuter newspaper for French-speaking Switzerland
The commuter newspaper for French-speaking Switzerland is coming - but who will publish it? Tamedia or Edipresse, or Tamedia and Edipresse together.
Page 22
Private radio
Cult programs for a limited time - an exciting advertising platform
Page 23
Television
The TV project Elevator arouses the interest of Swiss-German publishers
Page 24
Media journalism
Klartext - the critical voice of the media landscape - was founded 25 years ago
Page 28
Newspapers I
The Landbote is aiming for a combination with the Tages-Anzeiger
Newspapers II
zThe Zurich regional newspapers in a new design
Page 30
Shortlist
Beat Fritsch sums up the industry's high summer events
Page 35
Events
Imprint
Page 37
Weekly interview
Charles von Graffenried on the Espace Media Groupe's attempt to incorporate the Solothurner Zeitung
