Receive the German-language trade magazine "werbewoche" issue 28/2002 as a PDF download with the following table of contents:
FRANK WODAY
looks to Switzerland with confidence as Managing Director of Universal McCann:
ROLF BOLLMANN
about the new free newspaper in Ticino and its consolidation plans:
LEGAL READER
Marketing: In Guye Banker's new Weltwoche campaign, the reader is always on the right.
VALSER-COLA
Marketing: After the takeover of Valser water by the Coca-Coia Group, no sugar water flows from the rocks.
GOOD NIGHT, RADIO
Media: Fewer and fewer Swiss are listening to the radio, and the private stations are losing the most listeners.
PARTY SUMMER
Shortlist: When summer arrives, advertisers also celebrate their parties outdoors and hope that the sun shines. Beat Fritsch has visited all the advertising parties. Almost all of them. On his word of honor.
DARIO KÜSTER
defends the high costs of brand manufacturers as Promarca President:
