Issue 27/2006

" Contents 27/06

Head of the week As "New Media" project manager, Andreas Waldis is to identify new business models at Ringier Column Oliver Fahrni would like to see journalists pay more homage to the narrative

" Marketing & Communication

Insurance Catsky & Partner stages the real stars of the Suva Care campaign Company !Now Communications puts ABB's role in transport in perspective Drinks Pubiicis aims to strengthen Heineken's image as a lifestyle brand with a sponsorship cam paign Sporting goods Senderos and Gygax remain on the ball for Nike Switzerland Detergent Extra slant for total popular washing powder Best of Print Advertising Thanks to this print advertising, the Swiss go on vacation, drink coffee and dress well Best of Print The winners of the second quarter International Department store giant Wal-Mart takes care of its tarnished image and makes it cost something

" Media & Media

Cinema advertising The Cinecom monopoly is wobbling. New contracts anger cinema operators Internet Research Net Metrix finally gets the green light Poster submission In the city of Zurich the poster sites are distributed Training Josefa Haas, Director of the Media Institute, on the change from publishing to media management

" Advertising material & production

Digital printing Gissler Druck shows the possibilities of image personalization Advertising material With the help of the database solution FileMaker, the release for Fifa merchandising products was accompanied Product decoration Labels were the focus of attention at the Pago Label days Shortlist Beat Fritsch kept his eyes open at the Media Trend Award 2006 and his palate open at Studerpartner Communications and Pucci Sulzer

Rubrics

JobChange Editorial New Campaigns Comm-on Events Imprint