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Issue 26/2000

Receive the German-language trade magazine "werbewoche" issue 26/2000 as a PDF download with the following table of contents:

CHRISTIAN GARTMANN

uses the new Pro 7 power for the MGS Media Group:

HANS-PETER ROHNER

wants to internationalize the training center as the new president of Sawi:

GOOD IS NOT ENOUGH

Portrait: The photographer duo Fabian Scheffold and Istvan Vizner always give their all. Even for advertising.

BANKER WITH WANDERLUST

New campaigns: With Grey, ZKB proves that it knows a lot about international banking.

MARKENGUERILLEROS

Marketing: the anarchists are in the boardrooms of the big brands. Claims "sweatshop" activist Naomi Klein.

LE TEMPS IN MINUS

Media: Le Temps is not yet in the black. But the shareholders are confident.

WHEN ADVERTISERS PLAY KNIGHTS

Shortlist: Plakanda AWI hosted a jousting match on the meadows of Gockhausen and didn't forget the TV for the heavy Tifosi.

PETER FELSER

as AY&R CEO, believes in good advertising thanks to strategic planning:
Category: Single issues

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