Issue 25-26/2003

Receive the German-language trade magazine "werbewoche" issue 25-26/2003 as a PDF download with the following table of contents:

" Content 25/03

Head of the week Copywriter Michael Barney now wields his pen for Soldini, Bienenfeld Column Ulrich Saxer wants more respect for art in advertising Guest commentary Raymond Lüdi on the "Internet skeptic" Roger Schawinski

"Marketing & Communication

Dental hygiene Exxtra opens its mouth wide to promote Candida White Dentistry Unikat and cR Kommu nikation focus on lifestyle for Swiss Dental Center Agencies Sebastian Turner appreciates the Swiss advertising currency Advertising industry For portraits agency bosses copied her face at the request of Fless Kiss Associations The Alliance of Swiss Advertising Agencies celebrates a milestone birthday ASW President Diego Bally on billing models and the BSW colleague association

"Media & Media

Advertising expenditure statistics Wemf solicits customers for its Advertising Index Switzerland Market research From the new Sinus-Milieus tool, the first five types are presented Newsmagazines L'Flebdo wants even more leaders as readers IT market In IT reporting, the SonntagsZeitung has the lead Publishers Ringier's involvement in Le Temps leaves questions unanswered People More pictures (and texts) from the Cannes Advertising Festival Books & More An encyclopedia of industry history and a study of copycat journalists

" Classifieds

JobChange MediaShow AdRating New Campaigns Service Events Imprint
Category: Single issues

CHF 14.50