Receive the German-language trade magazine "werbewoche" issue 25-26/2003 as a PDF download with the following table of contents:
" Content 25/03
Head of the week
Copywriter Michael Barney now wields his pen for Soldini, Bienenfeld
Column
Ulrich Saxer wants more respect for art in advertising
Guest commentary
Raymond Lüdi on the "Internet skeptic" Roger Schawinski
"Marketing & Communication
Dental hygiene
Exxtra opens its mouth wide to promote Candida White
Dentistry
Unikat and cR Kommu nikation focus on lifestyle for Swiss Dental Center
Agencies
Sebastian Turner appreciates the Swiss advertising currency
Advertising industry
For portraits agency bosses copied her face at the request of Fless Kiss
Associations
The Alliance of Swiss Advertising Agencies celebrates a milestone birthday
ASW
President Diego Bally on billing models and the BSW colleague association
"Media & Media
Advertising expenditure statistics
Wemf solicits customers for its Advertising Index Switzerland
Market research
From the new Sinus-Milieus tool, the first five types are presented
Newsmagazines
L'Flebdo wants even more leaders as readers
IT market
In IT reporting, the SonntagsZeitung has the lead
Publishers
Ringier's involvement in Le Temps leaves questions unanswered
People
More pictures (and texts) from the Cannes Advertising Festival
Books & More
An encyclopedia of industry history and a study of copycat journalists
" Classifieds
JobChange
MediaShow
AdRating
New Campaigns
Service
Events
Imprint
