Ausgabe 25/2000 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" issue 25/2000 as a PDF download with the following table of contents:

YVONNE MODEL

now runs Weber Hödel Schmid, Zurich, as "agency mother":

wants to do more than just decorate as the new Chairman of the Board of APG:

New campaign: revival of the successful spot campaign for the home electronics discounter Eschenmoser

Advertising: Blue is the trend color of advertising. So say US advertisers. And the Swiss like to contradict that.

Marketing: Advertising tracking models in Switzerland cost a lot of money.

Media: WHS wins The Golden Ear, and Sportplausch Wider is Radio Advertiser of the Year.

Media: NZZ launches a new calendar of events on September 7: NZZ Ticket comes every Thursday. And in four colors.

would like to teach advertisers a little more ethics:

Category: Single issues