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Issue 25/2000

Receive the German-language trade magazine "werbewoche", issue 25/2000, as a PDF download with the following table of contents:

YVONNE MODEL

now runs Weber Hödel Schmid, Zurich, as "agency mother":

JEAN-PHILIPPE MAITRE

wants to do more than just decorate as the new Chairman of the Board of APG:

ESCHENMOSER PLAYS ONLY MINIGOLF

New campaign: revival of the successful spot campaign for the home electronics discounter Eschenmoser

ADVERTISER TURNS BLUE

Advertising: Blue is the trend color of advertising. So say US advertisers. And the Swiss like to contradict that.

ADVERTISING TRACKING IN SWITZERLAND

Marketing: Advertising tracking models in Switzerland cost a lot of money.

THE GOLDEN EAR

Media: WHS wins The Golden Ear, and Sportplausch Wider is Radio Advertiser of the Year.

ON THURSDAY THE NZZ IS NOW COLORFUL

Media: NZZ launches a new calendar of events on September 7: NZZ Ticket comes every Thursday. And in four colors.

ALBERT ZIEGLER

would like to teach advertisers a little more ethics:
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