Receive the German-language trade magazine "werbewoche" in issue 25/1990 as a PDF download with the following table of contents:
Public Relations
According to the BPRA survey, PR agencies again grew significantly in 1990: +14 percent Heinz Gut
Mill talk
Has the visionary idea of a trade association for the entire communications industry Hans-Ueli Schaub
Magazine
On the changes in the Swiss printing and publishing industry Printing and publishing at the 28th AGM of the IAA Michael Ringier
Excellent
Weltwoche and Lesch & Frei honored by the "Yearbook of Advertising for the German-speaking World"
Echo
Tex-appeal: What advertisers think about naked women in advertising
Sponsoring
Millions for cycling
Media
Freedom without an association - on the resignations of Ringier, Tages-Anzeiger and Curti
Orell Füssli Graphische Betriebe after the takeover by the National Bank
