Issue 25/1976

Receive the German-language trade magazine "werbewoche" in issue 25/1976 as a PDF download with the following table of contents:

About people + personal

Readers' letters misused as self-promotion

Pro. Noelle-Neumann: On Election Research and Market Research

In the copy test: Ads in "ZUri Leu" and "Tages-Anzeiger

Erpensberger inflated again

New technical literature, including a new Swiss publication on

ADVERTISING

POSTERS POSTERS POSTERS

And last info

Category: Single issues

CHF 14.50