Issue 24/2000

HEINZ SCHWEGLER

likes to combine art with commerce and is now senior AD at FCB.

TIBÈRE ADLER

The head of Edipresse Online also sees the future of TV in cross-promotion.

ALMOST "INSANE

New campaign: Roller coaster for "railroad heroes" Trimarca, Chur, boldly promises rail customers.

ATTENTION, CARNIVOROUS ADVERTISING

New campaign: Hiltl, the Zurich "root bunker," is also irresistible to carnivores. Says Wirz.

WARM RAIN

Advertising: For the third time, ZKG has launched a survey on the situation of advertising. Rejoice, advertisers, soon warm rain will fall.

STOCK MARKET GAMBLES

Media: Gasche and Räz also want to profit from the equity savings boom and are launching the magazine in the fall.

WITH THE NZZ THROUGH THE PRAIRIE

Shortlist: The NZZ can also coddle advertisers. But when it comes to food, Schmalhans is the chef.

HOLGER RUST

is pretty fed up with the trendy office clerks. He prefers to stick to facts.