Receive the German-language trade magazine "werbewoche" in issue 24/1981 as a PDF download with the following table of contents:
This week: People + Personal,
Letter to the editor, editorial and a favorite,
Some more "news",
Dr. Klaus Schrape, specialist at Basier Prognos, spoke to the ZAW. It was a long speech. But there was also a lot in it about the future of the media and the future of advertising. In the FRG. And some of it also applies to Switzerland. Page 7 starts.
