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Issue 23/2015

Receive the German-language trade magazine "werbewoche" in issue 23/2015 as a PDF download with the following table of contents:

To the point

Ruprecht Reloaded

Opinion

Hans Stutz on the No Billag initiative

Anne-Friederike Heinrich about comic

Content Marketing

Axel Eckstein about Medial Alzheimer

Theophil Butz on urgently needed New Year's resolutions

Digital Branding

The future of the brand

Trend barometer 2016

Video and content are hot, apps are dead

Search terms

What Switzerland Googled in 2015

13 Questions for ...

... to Jörg Bewersdorff, designated CEO of Wirz Wietlisbach Dialog

SEO

Positive user experience enables first places in search results

Like it

Manuel P. Nappo about emojis

Cinema

No year in review!

Limbic advertising

Activate brain - advertise better

Beat Hürlimann on the path to the perfect user experience

New Campaigns

Head of the week

Markus Wiegand, Editor-in-Chief of the Swiss Journalist

Shortlist

Publicitas

Events

Reading tips

Eyecatcher // Jobchange

Out

Last but not least // Cartoon

Category: Single issues

CHF 14.50

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