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Issue 23/2007

Receive the German-language trade magazine "werbewoche" in the Issue 23/2007 as a PDF download with the following table of contents:

Page 7

The advertising approach uses the example of youth hostels to demonstrate how an old logo can be reinterpreted.

Page 10

Cheers, Valais! The agencies Numero 10 and Studerpartner advertise' for noble Valais wines that make you forget the world of Dole and Pendant.

Page 11

The world sees red and white Felser Leo Burnett shows up with a new campaign for Switzerland as a business location

Page 17

Private broadcasters see red SRG is pushing into all niches - it now also wants to be allowed to advertise on SF info and HD Suisse.

Page 18

Just not politics as program director

Pages 21-25

Special: Corpoiate Publishing From Berghilf-Ziitig to mobile radio: the old and the new media in corporate communications.
Category: Single issues

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