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Issue 23/1991

Receive the German-language trade magazine "werbewoche" in issue 23/1991 as a PDF download with the following table of contents:

Direct marketing

Xavier Roy Drastic drop in attendance at the Montreux Symposium. Was it due to the new organizers from France?

Mill talk

Peter Lesch What the ADC member thinks of awards, the BSW and advertising in general

Magazine

Prof. Gertrud Höhler At the 12th W&L factory talk, she made it clear where internal and external communication is heading

Agencies

Wirz boosts creative potential across Europe

Excellent

Spot of the month April in the Grand Prix Aurora: SBB Freight

Training

67.4 percent or 176 of 261 advertising assistants receive the federal certificate

Media

AGW: The fat years are over

One year later

The teachers from EBC

The job advertisement in the personnel market

a study by the Tagesanzeiger

International

EC wants to allow comparative advertising

Category: Single issues

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