Issue 22/2015

Receive the German-language trade magazine "werbewoche" in issue 22/2015 as a PDF download with the following table of contents:

To the point

Don't trust any study!...

Press review

Opinion

Karl Lüönd on interest politics and!chutzpah

Anne-Friederike Heinrich on cops and arm candy

Axel Eckstein on occupational diseases

Theophil Butz on unprofessional lack of ideas

Look into the future

Beat Hürlimann about Micro-Moments

Airport agency

Built for Schöb on!Swiss wood

EFFIE adapts to the times

Realignment also in Switzerland

Swiss Marketing

53 new marketing managers graduated

13 Questions to!...

...!Matthias Freuler, Creative Director of!Spinas Civil Voices

Impact Check

Best of 2015

New Campaigns

Ad rates

50 percent of the! Press titles increase TLP

IAB Switzerland

DACH region becomes!more and more mobile

Head of the week

Peer Teuwsen

Shortlist

Digital Marketing Summit, Kaufleuten, Zurich

Shortlist

Direct Day, Kursaal, Bern

Shortlist

Cover AD Line, Güterstrasse, Basel

Events

Eyecatcher // Jobchange

Out

Last but not least // Cartoon

Category: Single issues

CHF 14.50