Receive the German-language trade magazine "werbewoche" in the Issue 22/2012 as a PDF download with the following table of contents:
REIN
Tone 1
Dissolve boundaries
Top 2
Epica
COLUMN
Stephan Russ-Mohl praises the Austrian media industry, Anne-Friederike Heinrich hates the pre-Christmas rush and Theophil Butz grumbles about misunderstood continuity
TV commercial of the year
Which TV commercial did the audience like best and did it have a "lasting" memory?
Film production as general contractor
Snapfilm produced a complete campaign for Globus
Cityguide has launched an app for Zurich and Planet Werbung & Corporate Design one for Lucerne
Erdmannpeisker and Flumserberg bare for the real stars on the mountain and Lesch+Frei reminds for Pastorini of the sustainable raw material wood
The agency at the airport has discovered the stars on the playing field of the parcel service provider DPD
New insights from advertising and social media by Beat Hürlimann
In focus
At Polyconsult there is a staff handover
The online agency Adisfaction wants to position itself more strongly as a full-service provider
Werbewoche's impact check shows which campaigns perform best
NEW CAMPAIGNS
Matthias Ehrlich, Member of the Management Board of United Internet Media AG, in conversation with Werbewoche
Private marketplaces are a possible solution to encourage publishers to participate in RTA trading.
Picking at the Great Wall of China
Publishers are more cautious
Only in a quarter of titles do they dare to openly increase advertising rates in 2013
HEADS OF THE WEEK
For over ten years, the two former professional snowboarders Oliver Brunschwiler and Johannes Eisenhut have been running an agency specializing in international branding and brand communication
SHORTLIST
Werbewoche was at the Direct Day, the Digital Marketing Award and the Wirz-Apéro
