Issue 22/2012

Receive the German-language trade magazine "werbewoche" in the Issue 22/2012 as a PDF download with the following table of contents:

CLEAN

Tone 1

dissolve boundaries

Top 2

Epica

COLUMN

Stephan Russ-Mohl praises the Austrian media industry, Anne-Friederike Heinrich hates the pre-Christmas rush and Theophil Butz grumbles about misunderstood continuity.

TV commercial of the year

Which TV spot did the audience like best and did it have a "lasting" memory?

Film production as general contractor

Snapfilm has produced a complete campaign for Globus

Cityguide has launched an app for Zurich and Planet Werbung & Corporate Design one for Lucerne.

Erdmannpeisker and Flumserberg bare for the real stars on the mountain and Lesch+Frei reminds for Pastorini of the sustainable raw material wood.

The agency at the airport has discovered the stars on the playing field of the parcel service provider DPD

New insights from advertising and social media by Beat Hürlimann

In focus

At Polyconsult there is a staff handover

The online agency Adisfaction wants to position itself more strongly as a full-service provider.

The impact check of Werbewoche shows which campaigns perform best

NEW CAMPAIGNS

Matthias Ehrlich, Member of the Management Board of United Internet Media AG, in conversation with Werbewoche

Private marketplaces are a possible solution to encourage publishers to participate in RTA trading.

Picking at the Great Wall of China

Publishers are more cautious

Only in a quarter of titles do they dare to openly increase advertising rates in 2013

HEADS OF THE WEEK

For over ten years, the two former professional snowboarders Oliver Brunschwiler and Johannes Eisenhut have been running an agency specialising in international branding and brand communication.

SHORTLIST

Werbewoche was at Direct Day, the Digital Marketing Award and the Wirz-Apéro

EVENTS

EYECATCHER / JOBCHANGE

OUT

Category: Single issues

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