Issue 22/2010

Receive the German-language trade magazine "werbewoche" in issue 22/2010 as a PDF download with the following table of contents:

CLEAN

ITEM 1

Creative Ranking

ITEM 2

The nominees

COLUMN

Oliver Classen says investigative journalism increasingly needs private funders, and Anne-Friederike Heinrich has the latest gift tips

The Stücki shopping center is repositioned by cR Basel as a "real piece of Basel".

Manuel P. Nappo, head of the new semester-long CAS Certificate of Advanced Studies in Social Media Management at the HWZ, talks to Werbewoche.

In an interview with Werbewoche, Beat Schaller explains what executive language is, who speaks it and how to use it wisely.

The ninth time this year the creative competition "Only an ad can do that" took place

Which campaigns performed best in Werbewoche's Impact Check in 2010?

Zattoo exclusively presents the first moving commercials on the mobile screen

Social media are an attractive addition to journalistic corporate communications.

Scholz & Friends Zurich is committed to Myclimate and Gerber, Saatchi & Saatchi to Manor

NEW CAMPAIGNS

The info page of PR suisse

Apple, book and almond seed

the reading tips of the advertising week

Advertising rates 2011

Search engine users click on news, images and video

EVENTS

SHORTLIST

Werbewoche visited Schober-Zmorge, the Tatort Christmas event of the Central Switzerland Communication Clubs and the lAB Awards.

HEAD OER WEEK

Theophll Butz about times long past as well as his new fun with the tasks of the present

EYECATCHER / JOBCHANGE

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