Receive the German-language trade magazine "werbewoche" in issue 22/2010 as a PDF download with the following table of contents:
REIN
ITEM 1
Creative Ranking
ITEM 2
The nominees
COLUMN
Oliver Classen says that investigative journalism increasingly needs private sponsors, and Anne-Friederike Heinrich has the latest gift tips
The Stücki shopping center is being repositioned by cR Basel as a "real piece of Basel"
Manuel P. Nappo, head of the new semester course CAS Certificate of Advanced Studies in Social Media Management at the HWZ, in conversation with Werbewoche
In an interview with Werbewoche, Beat Schaller explains what executive language is, who speaks it and how to use it wisely
The creative competition "Only an advertisement can do that" took place for the ninth time this year
Which campaigns performed best in the 2010 Werbewoche impact check?
Zattoo exclusively presents the first moving commercials on the mobile screen
Social media are an attractive addition to journalistic corporate communications
Scholz & Friends Zurich is committed to Myclimate and Gerber, Saatchi & Saatchi to Manor
NEW CAMPAIGNS
The PR suisse information page
Apple, book and almond kernel
the reading tips of the advertising week
Advertising rates 2011
Search engine users click on news, images and video
EVENTS
SHORTLIST
Advertising Week visited Schober-Zmorge, the Tatort Christmas event organized by the Central Switzerland communications clubs and the lAB Awards
HEAD OER WEEK
Theophll Butz on times long past and his new enjoyment of the tasks of the present
