Receive the German-language trade magazine "werbewoche" in issue 21/2013 as a PDF download with the following table of contents:
REIN
Top 1
Why and why?
COLUMN
Oliver Reichenstein thinks holistically, Anne-Friederike Heinrich literarily and Theophil Butz grumbles about TV commercials
At the Epica Awards, Switzerland won three gold, two silver and four bronze Epicas
Hardly any changes in the BSW agency ranking
Peter Felser, the new Chairman of the Board at Serviceplan Suisse, in an interview with Werbewoche
Creative kickoff to the World Cup in Brazil: Wieden + Kennedy in São Paulo launched a global campaign for Nike
Pinterest's 700 million users have now become a commercially interesting target group as well
Customers recruit customers. What to consider from a legal perspective
With real-time personalization software, Boxalino makes e-commerce smarter and easier for customers
Werbewoche's impact check shows which campaigns perform best
The film recommendations for the coming month by Werbe Weischer
NEW CAMPAIGNS
Corporate Publishing Forum
The info pages of Swiss Marketing
The uncertain economy and the change in methodology for reach and circulation surveys led many publishers to leave their advertising rates the same as in 2013. Some of these decisions are at least questionable
Patrick Zanello's News & Sport Factory offers class instead of mass when it comes to television
HEAD OF THE WEEK
With his company Denkmotor, Chris Brügger gives his customers the necessary creativity kick
SHORTLIST
Werbewoche was on the road Best of Swiss Web, Direct Day, Digital Marketing Award, Best of Swiss Apps. TV Summit 2.0
