Issue 21/2012

REIN

Top l

Advertising Pretesting

COLUMN

Hans Stutz is annoyed by political folklore, Anne-Friederike Heinrich is amused by badgers and Theophil Butz grumbles about unclear advertising

CEO Alexander Mazzara of Joiz In conversation with Werbewoche

Wirz presents a new chalet collection for Ikea

Scholz & Friends Switzerland launches a new edition of Toni Yogurt with a wink of the eye

Exclusive preprint of the chapter "Met in the stork" from the book by Piero Schäfer

The award-winning customer magazine Swisslife surprises more

For the sixth time, creative young people were honored in the ADC Young Creatives Award competition

Digital Marketing Award 2012

In focus

For almost 45 years, er basel has been creating advertising for local and national clients

Anyone who is active in the new media must want to engage in dialog and be open to questions and criticism

Observer guide collecting money

Advertising law

Image theft?

NEW CAMPAIGNS

When it comes to real-time advertising, publishers and advertisers are at odds

How must advertising be designed to foster a close relationship between brand and consumer?

In a conversation with Nick Blunden, the online chief of The Economist, solutions emerge that are still hardly pursued in our country.

HEADS OF THE WEEK

Benjamin Kempf and Rainer Binz have discovered the courage to double power. They offer themselves under the label Regie Pack

SHORTLIST

Werbewoche visited the Retailforum, the Fachpresse Trend tagung and the ADC

EVENTS

EYECATCHER / JOBCHANGE

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