Receive the German-language trade magazine "werbewoche" in the Issue 21/2011 as a PDF download with the following table of contents:
CLEAN
Top 1
Cherrypicker
Top 2
The Kindred Spirits
COLUMN
Flans Stutz criticises SRG critics, Simone Fankhauser warns of "prognostitis" and Theophil Butz grumbles about posters
Moving image advertising on the Internet. The first figures
Zurich's Sechseläutenwiese is to become a promenade. The Münsterhof is to be cleared of parking spaces. Eigenmann Unterneh menskommunikation advised the city on how to make these projects "palatable".
The winners of the ADC Young Creatives Award
Wirz refitted four apartments for Ikea in Rothenburg in front of a running webcam
Swiss Photo Award - EWZ Selection 2012: An interview with last year's jury member Lukas Frei , CD at Jung von Matt/Limmat.
There were winners at the "Digital Marketing Day
The Swiss retail trade and social media
NEW CAMPAIGNS
The info pages of Swiss Marketing
The launch of Basel's Tageswoche sheds light on emerging local online solutions - despite many attempts, there's no recipe for success yet
Bernard Liechti, Head of Advertising Installations at the Office of Urban Planning of the City of Zurich, in conversation with Werbewoche
IGEM-Iechno-Update
3-D television is the trend
HEAD OF THE WEEK
In just three years, Remo Prinz and his partners have created more than 50 jobs with three companies
EVENTS
SHORTLIST
Werbewoche visited Schaffhausen, Baden, Fribourg and Zurich