Receive the German-language trade magazine "werbewoche" issue 21/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
Claude Catsky wants to make good advertising for big brands and small customers alike. But first he goes stalking for a lion in Cannes
Page 5
Column
Constantin Seibt writes about the pitfalls of finding good ideas for a good column
Page 7
Magazines
A new campaign pokes fun at female weaknesses and aims to encourage readers and advertisers to make purchases
Typically female, just like Annabelle: Spilimann Felser Leo Burnett courts female readers with a wink.
Page 8
Generic marketing
Twelve agencies advertise with a campaign of the Swiss Press Association "Advertising for advertisements" in the print media
Page 9
Poster art
The first APG Swiss Poster Award has been decided. The winner is Publicis
Pages 9, 11
And the winners are
Publicis won the first Swiss Poster Award, and Euro RSCG came out on top in the premiere of the Crossmedia Award.
Page 10
Photography
The Selection vfg once again documents the state of affairs in Swiss professional photography
Page 11
Competitions
Euro RSCG has won the first cross-media award staged by Goldbach Media - with its campaign for PostMail
PostMail top
Euro RSCG won the first cross-media award from Goidbach Media.
Page 12
Banks
Burson-Marsteller puts Berner Kantonalbank's expertise in the SME sector in the spotlight with a testimonial campaign
Newspapers
The readership of the Zofinger Tagblatt simply has a knowledge advantage. Hallokern supplies the matching posters
Page 17
Newspaper
Two Fricktal titles merge to form the Neue Fricktaler Zeitung - which has a rather simple and traditional layout
Local newspaper
The Neue Fricktaler Zeitung has a simple and traditional layout.
Page 18
Distribution
Because Swiss Post wants to sell press products again, it becomes a competitor to Valora
Advertising market
The monthly development of advertising expenditure and the Goldbach Electronic Media Index clearly show that radio advertising is on the rise
Swiss Post competes with Valoia
Swiss Post will soon be selling press titles again. The driving force behind the plans is Ringier. It is foreseeable that Valora will come under pressure
Page 19
Media planning
The agency m&m enters into a partnership with the French poster specialist Media keys
Page 21
Digital printing
In addition to new inkjet printers, Epson is launching a new ink system on the market that produces particularly good black and white prints
New printers
Epson is expanding its product range and introducing a new ink system.
Page 22
Quality
Quality assurance measures are essential when it comes to satisfying customer requirements
The path to the best result
Standardization helps advertising agencies and print shops to guarantee good quality for orders.
Page 23
Quality assurance
Five steps that help everyone involved in the production of printed matter to ensure quality.
Page 25
Shortlist
At the APG Poster Night, Beat Fritsch noticed a few names listed twice
