Receive the German-language trade magazine "werbewoche" issue 21/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
Anna Maier wants to raise her profile as a talk show host on Sat 1 Switzerland's "People" program
JobChanqe
Page 5
Column
Heribert Seifert on the trend to offer more white space and less content in quality newspapers too
Editorial
Page 7
Low-Fat
Exxtra communication to raise awareness of the healthy Leger line and boost sales figures for Migros
Food products
GalloSuisse should not be left sitting on eggs in summer thanks to advertising
EtatNews
Page 8
Baby care
Little personalities promote Milette products from Migros on their own behalf
Real estate portal
The Hesskiss agency presents Homegate.ch with fairytale homes
Page 9
Regional transport
Id-Segmentmarketing goes for the friendly VZO chauffeurs
Page 10
Exhibition
The interaction between art and advertising is up for debate in Berlin
Page 11-12
New Campaiqns
Page 13
View
Although the smaller format is generally well received, the higher prices for advertisements are much less so
ShortCuts
Page 14
Private TV
Hans Jürg Deutsch, Ringier TV, comments on the accusations against Samuel Stutz
Special
Interest The music magazine Vibrations will be included with the newspaper Le Temps from the fall
Page 15
Online advertising
Online advertising is picking up again - but according to Patrick Theus of Optimedia/B, G, Media, a lot of commitment is needed for success
Page 17
Shortlist
Beat Fritsch Hess serves himself M-fresh news
Page 20
Events
Imprint
Page 21
Weekly interview
Old master Jean Etienne Aebi enjoys his new professional freedom as a creative consultant
