Issue 20-21/2018

Receive the German-language trade magazine "werbewoche" in issue 20-21/2018 as a PDF download with the following table of contents:

To the point

On to new shores

Survey

Goodbye 2018, hello 2019

13 Questions for ...

Luca Schneider, Art Director at Virtue

Head of the week

Regina Maréchal, Head of Swiss Inflight Magazines

Theophil Butz grumbles about children's pick-up lines with cuddly toys and advertising of the state lottery

Christmas campaigns

Media Opinion

The service "message" must be paid

Reading tips

Successfully managing complexity in the customer journey

Promotional items as part of overall communication

How to use marketing tools correctly

What is actually ...

Machine Learning?

Who is who

Annual Conference Trade and Specialized Media / Q-Award / SFJ-Award

Who is who

Wirz Cocktail

Swiss illustrators

Malin Widén

Jobchange

Budgets

Noticed / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50