Issue 20/2016

Receive the German-language trade magazine "werbewoche" in issue 20/2016 as a PDF download with the following table of contents:

To the point

The fine line between modesty and arrogance

Art and marketing

Art comes from buying

Self-motivation

Willpower/ makes the difference

Opinion

Journalism and the lack of perception of reality

Theophil Butz

Do you understand advertising? I do not!

Head of the week

Myke Näf, Doodle

Stories

Produce emotions

Ubique

The Best of Swiss Apps Master Helpers

And the "Master of Swiss Apps" is ...

SBB Mobile vNext

News in brief

13 Questions for ...

Claude Eberhard, Executive Creative Director at Equipe

Achieve corporate goals

What actually is a strategy?

Social Networking

How will advertising 2017 ?

In demand

What is actually ... Outstream?

The Impact Check of Werbewoche

Epica

Amsterdam pyramids

New Campaigns

Style radar

Do dress codes have to be followed?

Marketing budget - up or down?

Digital Marketing

New impetus through further education

Cinema and social media

When one takes a trip ...

Reading tips

Who is who

the 4-. Wirz cocktail

Who is who

Best of Swiss Apps 2016

Events

Jobchange

Budgets

Swiss photographers

Ben Zurbriggen

Cleaning Ma8osi / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50