Receive the German-language trade magazine "werbewoche" in issue 20/2013 as a PDF download with the following table of contents:
REIN
Top 1
Why A. did not become a winemaker
Top 2
Matchmaker and marriage counselor
COLUMN
Stephan Russ-Mohl brings a supplement on the scandalization of the University of Zurich by the media, Anne-Friederike Heinrich writes about gifts for smartphone zombies, and Theophil Butz grumbles about poster design.
Zurich agency /Department launches new claim and latest blockbuster for ski brand Head
Kasimir Meyer reveals new dimensions in paper finishing and the current issue of Festland's customer magazine Swisslife launches a "hair-raising" app
The composers in the professional association of Swiss media musicians SMECA suffer massive royalty losses and fight for an online tariff
IAB Digital Marketing Award 2013
Startbahnwest gives the Swiss Lunch- Check two new faces and Hochspannung raises awareness for the recycling of electrical appliances
Manuel P. Nappo, likes Facebook on paper
Rod agency transforms waste into art for SBB's anti-litter campaign
Universal Analytics opens up new perspectives
NEW CAMPAIGNS
Optimal monetization. Kilian Kämpfen, Managing Director of Omnimedia, in an interview with Werbewoche.
Video, mobile and automation are the most important trends in digital advertising - display advertising with banners is passé
Video advertising on the web is booming, although the creative potential is far from exhausted
Online moving image content is good - classic TV is better
HEADS OF THE WEEK
Hirschen Group launches "The Golden Dudes", an international alliance of independent owner-managed strategy and creative partners. Swiss "Dude" is the agency Partner & Partner
SHORTLIST
Werbewoche visited the trend conference for trade and special media, the Swiss Sports Forum and the Association of Publishing Professionals
