Receive the German-language trade magazine "werbewoche" in the Issue 20/2012 as a PDF download with the following table of contents:
REIN
Top 1
Winning against Lindsey Vonn
Top 2
The future of the communications industry
COLUMN
Jürg Altwegg reports on the battle of Astérix against Google, Anne-Friederike Heinrich, reflects on insights the world doesn't need, and Theophil Butz is frustrated
Edi.l 2
the award winners
Three examples of how to do marketing with books
Radio 24 presents itself with a funny Piakat campaign. Rod Kommunikation helped out in the kitchen
ADC has opened its new office. The spacious rooms will also be a gallery and meeting place in the future
Everything is a bit special about this agency from Geneva, which focuses on copywriting "in English".
in focus
Streetcasting.ch
Beat Hürlimann is about clarifying Henry Ford's 50-percent question
Werbewoche's impact check shows which campaigns perform best
The number of website visits with mobile devices is increasing rapidly. Normal websites are often less suitable for mobile devices
NEW CAMPAIGNS
The Ideal Home has been published in a new look and with a slightly different editorial concept since November
A new book provides a practical overview of media journalism
From 2013, everything will be new in the measurement of television use in Switzerland.
Two pioneers of real-time advertising explain why publishers will not be able to escape this development in the short or long term.
HEAD OF THE WEEK
Martin Rütschi has specialized in moving images for the Internet and electronic advertising spaces and founded the company Moopho together with two partners.
SHORTLIST
Werbewoche was at Edi, at Swiss Marketing, at Cash.ch and at Havas
