Issue 20/2011

Receive the German-language trade magazine "werbewoche" in the Issue 20/2011 as a PDF download with the following table of contents:

CLEAN

Death 1

Internal communication

Top 2

Black White

OPINION

Jürg Altwegg comments on the situation of French newspapers, Simone Fankhauser writes about "advertising" for feminine hygiene products and Theophil Butz grumbles about the quality of advertising.

Energy Switzerland has a new face

Mascot Energico is a playful implementation of Franz & Rene

Publicis Communications has realized an ümstyling including a worldwide campaign for the traditional Swiss brand Bernina.

Neue LGK promoted the new BZ from a regional perspective and made the newspaper's claim

Swiss Indoors let the public vote for the "best tennis player of all time". The concept for the online campaign was realised by Alex Schmid and Notch Interactive.

Wunderman has designed a new lifestyle imagery for Phonak

BSW Ranking

The optimistic forecasts for the communications industry have been confirmed and continue to be so

Werbewoche's impact check shows how current campaigns are performing

Observer Guide to Employment Law

Web analytics tools provide interesting data. But there is a lack of benchmarks that help to assess the performance of the website.

NEW CAMPAIGNS

Martina Bruder, CEO of FriendScout24, in an exclusive interview with Werbewoche about campaigns, Swiss agencies and cooperations.

EVENTS

COOPE OER WEEK

Daniel Comte and Jan Maurer founded Ping Pong together

SHORTLIST

Werbewoche reports on the Medienball, the Medientage München and Marketing OnTour

EYECATCHER/JOBCHANGE

OUT

Category: Single issues

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