Receive the German-language trade magazine "werbewoche" in the Issue 20/2011 as a PDF download with the following table of contents:
REIN
Death 1
Internal communication
Top 2
Black White
OPINION
Jürg Altwegg comments on the situation of French newspapers, Simone Fankhauser writes about "advertising" for feminine hygiene products, and Theophil Butz grumbles about the quality of advertising
Energy Switzerland has a new face
Mascot Energico is a playful implementation of Franz & Rene
Publicis Communications has realized a ümstyling including a worldwide campaign for the traditional Swiss brand Bernina
Neue LGK promoted the new BZ from a regional perspective and made the newspaper's claim
Swiss Indoors let the public vote for the "best tennis player of all time". The concept for the online campaign was realized by Alex Schmid and Notch Interactive.
Wunderman designed a new lifestyle imagery for Phonak
BSW Ranking
The optimistic forecasts for the communications industry have been confirmed and are continuing
Werbewoche's impact check shows how current campaigns are performing
Observer Guide to Labor Law
Web analytics tools provide interesting data. But there is a lack of benchmarks that help to assess the performance of the website.
NEW CAMPAIGNS
Martina Bruder, CEO of FriendScout24, in an exclusive interview with Werbewoche about campaigns, Swiss agencies and cooperations
EVENTS
KÖPfE OER WEEK
Daniel Comte and Jan Maurer founded Ping Pong together
SHORTLIST
Werbewoche reports on the Media Ball, the Media Days Munich and Marketing OnTour
