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Issue 20/2002

Receive the German-language trade magazine "werbewoche" issue 20/2002 as a PDF download with the following table of contents:

TANIA MAILANGKAY

loves Swiss banknotes as the new AD at McCann-Erickson:

MARTIN MUERNER

pretty much knows what to make of the new pool of millions:

LIP CONFESSION

New campaign: Panasonic cameras are as easy to use as lipstick. Promises a campaign from JvM/Limmat.

TRENDGEREDE

Marketing; If you want to stalk the youth today, you will be received as cool if you communicate uncool, all the hip trend gurus promise.

POOL FLOW

Media: Betting that the last (power) word has not yet been spoken when it comes to new radio pools? This is what radio marketers promise in whispers

URS ROHNER

as CEO of ProSiebenSatl AG, does not tremble for the programs of his stations:
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