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Issue 2/2016

Receive the German-language trade magazine "werbewoche" in issue 2/2016 as a PDF download with the following table of contents:

To the point

Turning time into money

Top 1

Felt or networked: media lobbyists in the new federal parliament

Top 2

CNN International: Digital strategy expanded

Opinion

Martina Kühne about uncanny robots

Anne-Friederike Heinrich about childlike music pirates

Theophil Butz on Roger Federer for Sunrise

Advertising year

Another Swiss success

13 Questions for ...

... Christian Sutter, Creative Director and Partner Evoq

CMS

There's no such thing as a jack of all trades

Friendly Workspace

Employer branding as a marketing measure

AdWords

"Google knows my behavior patterns better than I do."

New Campaigns

Head of the week

Fredy Espejo, founder and partner of Designbureau

IAB

Are you digitally transformed yet?

Shortlist

VSV fireside chat

Shortlist

APG-Hoffest

Events

Reading tips

Eyecatcher // Jobchange

Out

Last but not least // Cartoon

Category: Single issues

CHF 14.50

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