Receive the German-language trade magazine "werbewoche" in issue 2/2015 as a PDF download with the following table of contents:
Pure
COLUMN
Oliver Classen on the relationship between the WEF and the media.
Axel Eckstein on occupational diseases in advertising and marketing.
The Mouthing of the Butz
A selection of meaningful tweets about content marketing
13 questions for Christoph Balsiger, CD and owner of Kargo Kommunikation
Florian Weischer on cinema advertising in euros
13 For once, the Impact Check does not test! posters are tested, but TV commercials
There were also winners from Switzerland in the "Year of Advertising" competition
Digital marketing professionals are in demand.
We present possible courses
More and more companies are turning to content marketing. The Forum Corporate Publishing association has commissioned a study on this subject
New Campaigns
The future of television is taking place on the Internet. The WebComTV company is equipped for this development. Also in terms of personnel. Young talents can already prove themselves today in!their own video blog
The Internet of Things makes many things possible. In recent months, a large number of "smart" devices for home and outdoor have come onto the market
HEAD OF THE WEEK
Andrea B. Roch employs 54 people with her agency business4you at three locations in Biel, Zurich and Ho Chi Minh City.
