Issue 2/2015

Receive the German-language trade magazine "werbewoche" in issue 2/2015 as a PDF download with the following table of contents:

Pure

COLUMN

Oliver Classen über das Verhältnis von WEF und Medien. Axel Eckstein über Berufskrankheiten in Werbung und Marketing. Das Motzen des Butz

A selection of powerful tweets about content marketing

13 questions for Christoph Balsiger, CD and owner of Kargo Kommunikation

Florian Weischer on cinema advertising in euros

13 For once, the Impact Check does not test! posters are tested, but TV commercials

There were also winners from Switzerland in the "Year of Advertising" competition

Digital marketing professionals are in demand.

We present possible courses

More and more companies are turning to content marketing. The Forum Corporate Publishing association has commissioned a study on this topic.

New Campaigns

The future of television is taking place on the Internet. The WebComTV company is equipped for this development. Also in terms of personnel. Young talents can already prove themselves today in!their own video blog

The Internet of Things makes many things possible. In recent months, a large number of "smart" devices for home and outdoor have come onto the market

HEAD OF THE WEEK

Andrea B. Roch employs 54 people with her agency business4you at three locations in Biel, Zurich and Ho Chi Minh City.

Events

Eyecatcher/Jobchange

Out

Category: Single issues

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