Receive the German-language trade magazine "werbewoche" in issue 2/2014 as a PDF download with the following table of contents:
REIN
COLUMN
Oliver Classen pleads for a distinction between conventional and necessary PR, Stephan Russ-Mohl calls for more presence of media scientists and Theophil Butz grumbles about false symbolic imagery.
Book a website - and pay with your own products instead of money. This is made possible by the Limmatkontor agency.
For the launch of the new Quest technology platform, Phonak worked with Saatchi & Saatchi to find a completely new approach that visualizes the entire world of life.
Adelboden-Lenk makes its snow palatable to the Romands. An action of Franz & René
A new form of advertising from Adello enables video advertising next to rather than above content
At the ADC Gala, two deserving members were inducted into the <>:
Theophil Butz and Reinhold Weber
Stephan Usteri directed the spot for the market launch of the free TV channel Disney
In focus
Maurizo Rugghia of Serranetga
13 questions to
Maurizio Rugghia of Serranetga
Manuel P. Naupo and the Zukki Dog
Werbewoche's impact check shows which campaigns perform best
NEW CAMPAIGNS
Real-time advertising and real-time bidding were discussed at the Omnicom Media Group.
Werbewoche wanted to know what the industry thinks of native advertising
Watson.ch breaks new ground in online journalism and in publicizing the new site
TV has a firm place in the everyday life of digital youth site
HEAD OF THE WEEK
Rebekka Rauscher helped set up the Geneva office for SelectNY. The agency specializes in brand building and communication in the premium and luxury sector.
SHORTLIST
Werbewoche visited the APG Hoffest and the ADC Gala
