Receive the German-language trade magazine "werbewoche" in issue 2/2013 as a PDF download with the following table of contents:
REIN
Top 1
Advertiser of the year
Top 2
Roger Schawinski
COLUMN
Josefa Haas is enthusiastic about digitization in education, Anne-Friederike Heinrich mocks politically correct language, and Theophil Butz grumbles about Swiss advertising.
The good should get even better. This is how ADC sees its motivation for a rather strict judging of the works from 2012. There were two golds, two "Evergreen" golds and 15 silver cubes
IWC Scha!hausen has been the Official Engineering Partner of the Mercedes AMG Petronas Formula One Team since January 2013. The new collaboration was also the theme and backdrop at the Geneva Watch Salon
Unikat has given a few huskies a taste for swapping roles with humans. Provided they have enough energy to pull sleds thanks to apple juice. A spot from Wirz Fraefel Paal
Manuel P. Nappo, on "Spotted Communities".
It is always worth checking whether the leverage in online marketing is correct
Corporate Publishing Forum
NEW CAMPAIGNS
Roland Ehrler, director of the SWA since November 2012, explains in an interview with Werbewoche why transparency is important to him and what he wants to focus on in his work
Although there are attractive opportunities, advertising on mobile is unlikely to get off the starting blocks in 2013 either
HEAD OF THE WEEK
Rea Eggli combines decades of professional experience in the field of communication and culture with the right network, visual aesthetics and organizational skills
SHORTLIST
Werbewoche was at the ADC-Fest, the APG-Hoffest and the Werbeclub Ostschweiz
