Issue 2/2011

Receive the German-language trade magazine "werbewoche" in the Issue 2/2011 as a PDF download with the following table of contents:

CLEAN

ITEM 1

Online kommi. Offline remains

OPINION

Stephan Russ-Mohl fears for the freedom of the press, Anne-Friederike Heinrich reports on the search for human warmth in the winter months and Theophil Butz grumbles

The new job platform Janzz is a creation of the advertising agency Advertising, Art & Ideas.

Wirz did not launch a prevention campaign against tobacco for the SAG, but an advertising campaign for non-smoking.

Antalis communicates the rebranding with a film by Wim Wenders and Walder Werber created a new packaging design for Wyss seeds and plants.

Phonak twice

Wundermann makes the hearing experience visible and Metzgerlehner launches a campaign for the invisible hearing aid

Rod Kommunikation promises a good coming year with Hotelplan

Many creative cards with good wishes for 2011 have arrived at the editorial office. We would like to share our joy with our readers

A study by ckdt Consulting shows the trend towards electronic form in annual reports and testimonials for e-balance show how much they have taken off.

Observer Guide

Debt liability

The info pages of Swiss Marketing

NEW CAMPAIGNS

71 percent of young people inform themselves daily about current affairs. And not only in the free newspapers

Publishers as stirrup holders: media companies are increasingly active on social media platforms.

EVENTS

HEAD OF THE WEEK

Last October, Jon Bollmann launched the travel magazine Transhelvetica

SHORTLIST

Werbewoche visited the Epiphany Conference of the Association of Swiss Media

EYECATCHER/JOBCHANGE

OUT

Category: Single issues

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