Receive the German-language trade magazine "werbewoche" in the Issue 2/2011 as a PDF download with the following table of contents:
REIN
ITEM 1
Online comms. Offline remains
OPINION
Stephan Russ-Mohl fears for the freedom of the press, Anne-Friederike Heinrich reports on the search for human warmth in the winter months, and Theophil Butz grumbles
The new job platform Janzz is a creation of the advertising agency Advertising, Art & Ideas
Wirz did not launch a prevention campaign against tobacco for the SAG, but an advertising campaign for non-smoking
Antalis communicates the rebranding with a film by Wim Wenders and Walder Werber created a new packaging design for Wyss seeds and plants
Phonak twice
Wundermann makes the hearing experience visible and Metzgerlehner launches a campaign for the invisible hearing aid
Rod communication promises a good coming year with Hotelplan
Many creative cards with good wishes for 2011 have arrived at the editorial office. We would like to share our joy with our readers
A study by ckdt Consulting shows the trend toward electronic form in annual reports and testimonials show for e-balance how much they have decreased
Observer Guide
Debt liability
The info pages of Swiss Marketing
NEW CAMPAIGNS
71 percent of young people find out about current affairs every day. And not just in the free newspapers
Publishers as stirrup holders: Media companies are increasingly active on social media platforms.
EVENTS
HEAD OF THE WEEK
Jon Bollmann launched the travel magazine Transhelvetica last October
SHORTLIST
Werbewoche visited the Epiphany Conference of the Association of Swiss Media
