Issue 2/2010

REIN

ITEM 1

Regula Fecker: Advertiser of the Year 2010

COLUMN

Kaspar Loeb on crowdsourcing and creativity

Corporate sound expert Peter Philippe Weiss is convinced that corporate sounds will very soon become a fixed element in the communications portfolio

The creative competition "Only an ad can do that" in its eighth round. Who will represent Switzerland at the Best YET competition in Brussels in May?

Inhalt & Form designed an artful campaign for a practical robot for Keller-Ziegeleien

New campaigns by Vizner Borel for the Theater an der Winkelwiese and by Republica for Swiss Olympics

Patrik Zwahlen evaluates the potential of advertising measures

Departement (Zurich/New York) puts together an international appearance for Head and Hug & Dorfmüller stages KJU

NEW CAMPAIGNS

The role of the company in the community is becoming increasingly important. Sponsoring helps with sustainable positioning

In Switzerland, in-game advertising is still a wallflower. This is shown by a bachelor's thesis at the Fribourg School of Economics.

Gemi, the Goldbach Media Index for electronic media

EVENTS

HEAD OF THE WEEK

René Allemann develops with his agency Branders the basis for further leading communication tasks and looks for the right profile for the brands

SHORTLIST

Werbewoche was at the Annabelle Prix Beauté, the APG courtyard party and the ADC cube award ceremony

EYECATCHER / JOBCHANGE

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