Receive the German-language trade magazine "werbewoche" issue 2/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
Mike A. Weber wants to launch the new Active Mobile Media at Goldbach Media
JobChange
Page 5
Column
Sacha Wigdorovits on good and less good customer service using the example of CS and SBB
Editorial
Page 9
Campaign of the year
The readers of TR7 and Werbewoche gave Wirz advertising for "Pneu Egger" Gold
EtatNews
Page 11
Advertiser of the year
Migros advertising manager Beat Mühlemann has been shaping the image of Switzerland's most popular brand for five years - time for the "Egon"
Page 14
Wholesaler
M-Budget goes on the (advertising) offensive against the low-cost competition from Coop, Aldi & Co.
Television advertising
The Psychometer breaks down which TV commercials had the greatest impact in 2003/04
Page 16
Nevy Campaigns
Page 20
Best of Print
Austria placed the most popular advertisements in Swiss media in the fourth quarter of 2004
Page 23
Magazines
TR7 becomes a TV star and gets a new face, but the concept remains unchanged
ShortCuts
Page 24
Local TV
TeleBasel is riding a wave of success. Interview with managing director Willy Surbeck
Page 26
Local newspapers
The Jungfrau Zeitung brings cosmopolitan sophistication to the Bernese Oberland with a new layout
Page 27
Business press
Bilanz and Bilan will both be published fortnightly in future, but will tackle the change differently
