Receive the German-language trade magazine "werbewoche" issue 2/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
Urs Schneider has turned his media agency into a top Swiss address in less than three years
JobChange
Page 5
Column
Ueli Saxer finds advertising irreplaceable. Understood, dear lawmakers and clients, or should advertisers go on strike?
Guest commentary
The advertising mecca of Zurich is mutating into a Swiss "Sim City," fears Hansruedi Schiesser.
MedienSchau
Page 9
Campaign of the year
Give us something to laugh about! Humorous campaigns win in times of recession
AdRating
Pages 10-12
Advertiser of the Year 2004
More Courage for Personality, Demands Egon Award Winner Martin Spillmann
Page 13
Public transport In its new campaign, SBB is going all out on the romantic track
Banks
31 regional banks have started the new year under the new Clientis brand
Page 16
New Campaigns
Page 17
Cinema
MediaVision withdraws, Cinecom again markets all n 500 Swiss cinemas alone
Page 18
Internet
The Swiss are Europe's surfing champions
Marketer
IP Multimedia adapts its organization
Page 20
Radiocontrol
New area definition for realistic sampling
Special Interest Ringier acquires a stake in AZ's sports magazine
Page 21
Shortlist
Beat Fritsch applauds the winners of the Marketing Trophy
Page 24
Events
Imprint
Page 25
Weekly interview
Daniel Pillard, new head of Ringier Romandie, on old battles and new goals
