Ausgabe 2/1999 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" issue 2/1999 as a PDF download with the following table of contents:

MICHAEL GERBER

into advertising via spool:

MARKETING TROPHY 1999

Marketing: Book publishers, Bioforce and ZKB receive awards

PLEASURE IN THE EROTICISM OF SHEET METAL

Campaign: The BMW 99 campaign

NEW YORK FESTIVAL

Awarded: Gold, silver and bronze for Swiss agencies

MARK STAHEL

won gold in New York:

"THE FUTURE IS CALLED DIRECT MARKETING"

Agencies: New head at OgilvyOne

SWISS YOUTH

Media: Expansion abroad despite problems?

"THEY MUST STRIKE BACK"

Public Relations: Interview with Philip Gould, Tony Blair's campaign strategist

JÜRG MEYER

on 75 years of the fashion magazine:

Category: Single issues

CHF 14.50

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