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Issue 2/1996

Receive the German-language trade magazine "werbewoche" issue 2/1996 as a PDF download with the following table of contents:

THE FLYING HAMBURGER

Campaigns: McPlane - cooperation between McDonald's, Hotelplan and Crossair

MARKETING DEDICATIONS IN THE "DOLDER".

Training: 8th Higher Technical Examination for Brand Managers - Diploma Ceremony

PURPLE PRIVATELY OWNED

Marketing: color purple protected as a trademark for chocolate

LIFE INSURANCE INTERNET?

New media: Swiss Life/Rentenanstalt on the World Wide Web

IN THE BEGINNING THERE WAS THE "WALLISER BOTE

Media: Mengis Annoncen - Upper Valais media empire

"NO TRACE OF BIG MONEY"

In conversation: Vincent Bande ret, founder of the media agency Initiative
Category: Single issues

CHF 14.50

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