Issue 19/2015

Receive the German-language trade magazine "werbewoche" in issue 19/2015 as a PDF download with the following table of contents:

To the point

Blocked future

Press review

Opinion

Hans Stutz on Lukas Bärfuss

Anne-Friederike Heinrich About Popo Calls

Axel Eckstein about the commercial accent syndrome

Theophil Butz on Blocher in swimming trunks

foresight

Beat Hürlimann on the hamburger menu

DOOH

Finally valid figures for range measurement

Online Marketing

Tracking of the future

13 Questions for ...

... Gaby Zimmerli, Managing Director Ogilvy & Mather

Like it

Manuel P. Nappo on Instagram Advertising

Search Engine Marketing

Dependence on Google is a dead end

Gotthard exhibition

Multimedia exhibition "Gottardo 2016" on tour

Spreadsheet

The ravioli campaign

Shortlist

The nominees for the Edi.15

Dreiplus

The right parcel for every customer - even at the weekend

Storytelling

Swisscom provides talking points

Frame eleven: The spectator becomes the referee

New Campaigns

Head of the week

Michael Prim, Team Leader Data Science at Adello

Events

Reading tips

Eyecatcher // Jobchange

Out

Last but not least // Cartoon

 
Category: Single issues

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