Receive the German-language trade magazine "werbewoche" in issue 19/2013 as a PDF download with the following table of contents:
REIN
Top 1
The 3-D explosion
COLUMN
Hans Stutz wonders about a lack of excitement, Anne-Friederike Heinrich marvels at the pitfalls of publishing, and Theophil Butz grumbles about the desire to make something good worse
The winners of the Edi.13
Wandern.ch wins the Q-Award 2013 12 The nominees of the Digital Marketing Award 2013
In the future, the promotion of the entire Valais economy will be bundled under one roof and one brand. Contexta receives the mandate for the communicative brand and campaign management.
Strebel Juon has realized a campaign for the Office for Economy and Labor in the Canton of Aargau, which aims to give older job seekers fair chances once again, and Wirz Wietlisbach Dialog has invented "Advertiser Anonymous" for Swiss Post
Apps are conquering our everyday life, and there are those that also simplify the everyday life of advertisers
Cookies & Co. - legally toxic cookies?
Werbewoche's impact check shows which campaigns perform best
The info pages of Swiss Marketing
NEW CAMPAIGNS |
"Box Office" on SRF has been discontinued. Now there is a replacement on S1. The Portmann Group will produce the weekly film show "Kinowetter" for the new channel starting December 12
Media companies want to open up new business areas with new ideas. The brands of existing products offer a supposedly good basis for expansion into new markets.
Smart TV advertising and TV advertising: a new dream team?
HEAD OF THE WEEK
Werner Schaeppi is an advertising psychologist, communications consultant, partner in an advertising and PR agency, and co-owner of a market research firm
SHORTLIST
Werbewoche visited the October fest of Serviceplan Zurich
