Issue 19/2003

" Contents 19/03

Head of the week Marcus Gretener is the new Head of Consulting at Ruf Lanz - and a guild member Column Kenneth Angst on the right amount of communication Comment Daniel Schifferle on conflicts of interest between JITs and business media

" Marketing & Communication

Magazines Matter & Partner launch a surprising new observer campaign Confectionery market Exxtra positions Migros' own chocolate bar brand in two TV commercials Political campaign Supporters and opponents of nuclear energy went into the referendum campaign with the opposite signs

" Media & Media

Publishers In Germany, print titles such as Die Zeit are engaged in successful brand stretching Interview Karl Lüönd understands the reluctance of print publishers to tap into new sources of revenue Business media IAA panel on the conflict between media and business Fee splitting Urs Rohner, CEO of ProSieben/Sat 1 Media, wants a fee-financed SRC Jean Frey Uli Rubner is now also the new head of Bilanz Verlag Radio use If two stations broadcast the same thing, the Radiocontrol clock gets out of control People Beat Fritsch on moving chairs in the boardrooms of Swiss advertising associations

" Rubrics

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