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Issue 18/2018

Receive the German-language trade magazine "werbewoche" in issue 18/2018 as a PDF download with the following table of contents:

To the point

Advertising that is not advertising at all

Happy Birthday, Friday!

News

In:uencer myths put to the test

Head of the week

Michael Kamm, Owner and CEO, Agence Trio

13 Questions for ...

Barbara Ryter, Owner & Co-CEO, Contcept Communication

Theophil Butz grumbles about "Le Garage" advertising

Reading tips

Book Review

"Manipulated! Swiss advertising fights for its reputation".

New Campaigns

When journa listen change sides

Study

How automation is changing the agency landscape

Social media

How to deal with commitment mu=cles?

What is actually ...

TV Attribution?

Who is who

Brand Day

Jobchange

Budgets

Swiss illustrators

Sarah von Blumenthal

Noticed / Said

Cartoon / Last but not least

Category: Single issues

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