Issue 18/2015

To the point

The innovation trap

Press review

Opinion

Jürg Altwegg on the alliance between SRG, Swisscom and Ringier

Sepp Blatter sends greetings to the beautiful Wallisch

Axel Eckstein on occupational diseases in advertising and marketing

Theophil Butz on ineffective advertising activities

Nightmare on Newsfeed?

Beat Hürlimann on digital nightmares

Advertising campaign unintentionally political

e621 promotes Honegger

Swiss Annual Report Rating

An up-and-comer makes the running

Interactive Media Design

Two in-service training courses

Franz & René for the canton of Vaud

For gourmets and nature lovers

Keystone shows glass negatives

Glass memories

13 Questions for ...

... Matthias M. Mattenberger, Managing Director of Ipmedia

Impact Check

How do campaigns perform?

Publishing Network

Good advertising, efficient implementation

New Campaigns

Integrated content marketing

Study shows what to look out for

Peter Hogenkamp in interview

Good Niuws

Head of the week

Sonia Soutter, founder and owner of the personnel agency Werbekraft

Shortlist

Screen-up

Events

Eyecatcher // Jobchange

Out

Last but not least // Cartoon