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Issue 18/2014

Receive the German-language trade magazine "werbewoche" in issue 18/2014 as a PDF download with the following table of contents:

REIN

KOLUMN

Jürg Altwegg understands the private lives of the powerful and therefore their politics and for Theophil Butz the end of the announcement is

Innovation Day Serviceplan

Thoughts on the world of tomorrow

Brand profiling

The murderer is always the customer

Minor

Playful squirrel

"Ello" soon to be "Goodbye" again?

Rhaetian Railway

Digital on the move

13 Questions for Michael Hinderling, Creative Director and Partner of Hinderling Volkart

The info pages of Swiss Marketing

NEW CAMPAIGNS

Big Data is still only Small Data

Masses of free e-papers on the market

Online TV remains a supplement

Philippe Knupp is an architect and new Strategy Director at Branders

The Advertising Week Book Page

SHORTLIST

Werbewoche was at the Swiss Media Research Day and celebrated 10 years of ViznerBorel

EVENTS

EYECATCHER/JOBCHANGE

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