Issue 18/2013

Receive the German-language trade magazine "werbewoche" in issue 18/2013 as a PDF download with the following table of contents:

CLEAN

Top 1

A phantom goes around

Top 2

Advertising becomes art

COLUMN

Jürg Altwegg on why we will still miss the Germans, Anne-Friederike Heinrich succumbed to Migros' mini-campaign, Theophil Butz provides even more reasons for bad advertising

Who wins an Edi.13?

We show the 52!advertising, industrial and corporate films selected for the shortlist

Best of Swiss Apps

69 projects are nominated for the shortlist. The criteria used to evaluate the award, which was offered for the first time, are as follows

TBWA Zurich shows juicy mountain worlds for McDonald's and launches the first anti-sexting campaign for Pro Juventute!

Comet strengthens TeleBärn's news relevance, the advertising company with an extraterrestrial campaign for HSR

Manuel P. Nappo on the Volkswagen of the future

About the lack of standards for online advertising media, which means extra work and extra costs

Obituary for Gebi Schregenberger by Doris Gisler Truog and Florian Weischer, Managing Director of Werbe Weischer, on the current autumn colours in communication

Forum Corporate Publishing

NEW CAMPAIGNS

Video Marketing Series

BuureTV, the image campaign of the farmers' association with!over 160 videos on the net

TV remains the number one medium in the opinion-forming process

HEAD OF THE WEEK

Attack is the best defence, that's the motto of Tim Alexander, who has taken over as Head of Marketing Communications at Swisscom!

SHORTLIST

Werbewoche was at Tamedia Publications Romandes, at the Marketing Day and at the Cash Movie Night

EVENTS

EYECATCHER / JOBCHANGE

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