Issue 18/2011

Receive the German-language trade magazine "werbewoche" in the Issue 18/2011 as a PDF download with the following table of contents:

CLEAN

Top 1

A zaitii for a voice

Tone 2

One heart, one fire

COLUMN

Josefa Haas looks for strategies for a carefree winter, Pierre C. Meier ponders baby breaks and name changes, and Theophil Butz grumbles about Swisscom.

Swisscom wins Gold for the first time in Bilanz's 2011 Annual Report Rating

Interview with Millward Brown's European CEO Tim Wragg

Wood construction is in vogue. VisznerBorel provides the visual proof and Ammarkt launches a revival of the traditional Happy brand.

Manuel P. Nappo via #stormporn

Observer Guide to Employment Law

The advertising agency has communicatively refreshed Oxymount as a fresh water provider

Werbewoche's impact check shows how current campaigns are performing

NEW CAMPAIGNS

Local info on all channels

Local newspapers

Hardly noticed as a media genre, they are highly regarded by their readers

Patrick Zanello, Advertising Manager Ringier Romandie and Project Manager for the TV advertising window of TF1, in conversation with Werbe woche

EVENTS

Time lapse

33 years Lesch and Frei

HEAD OF THE WEEK

Max Weber to expand Millward Brown's market research offering as Client Service Director

SHORTLIST

Werbewoche was present at the VSGZ anniversary, at the P-Forum, at the anniversary of the Zurich Advertising Club and at the Screen-up

EYECATCHER/JOBCHANGE

OUT

Category: Single issues

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