Receive the German-language trade magazine "werbewoche" in the Issue 18/2011 as a PDF download with the following table of contents:
REIN
Top 1
A cetitii for one voice
Tone 2
One heart, one fire
COLUMN
Josefa Haas looks for strategies for carefree hibernation, Pierre C. Meier reflects on baby breaks and name changes and Theophil Butz grumbles about Swisscom
Swisscom wins gold for the first time in the 2011 Bilanz annual report rating
Interview with Tim Wragg, Head of Europe at Millward Brown
Timber construction is in vogue. VisznerBorel provides the visual proof and Ammarkt launches a revival of the traditional Happy brand
Manuel P. Nappo about #stormporn
Beobachter guide to labor law
The advertising agency has refreshed Oxymount's communication as a fresh water provider
Werbewoche's impact check shows how current campaigns are performing
NEW CAMPAIGNS
Local information on all channels
Local newspapers
Hardly recognized as a media genre, they are highly regarded by their readers
Patrick Zanello, Head of Advertising at Ringier Romandie and Project Manager for the TF1 TV advertising window, in conversation with Werbe woche
EVENTS
Time lapse
33 years of Lesch and Frei
HEAD OF THE WEEK
Max Weber wants to expand the market research offering as Client Service Director at Millward Brown
SHORTLIST
Advertising Week was present at the VSGZ anniversary, the P-Forum, the anniversary of the Zurich Advertising Club and the Screen-up
